The resources of the household are indeed limited, and the steward does indeed have to make decisions about how to distribute them, but such matters do not mark him as a “sovereign self” but rather the opposite: a person embedded in a social and familial context within which he has serious responsibilities.
Once you start to think of technologies as having desires of their own you are well on the way to the Borg Complex: we all instinctively understand that it is precisely because tools don’t want anything that they cannot be reasoned with or argued with. And we can become easily intimidated by the sheer scale of technological production in our era. Eventually we can end up talking even about what algorithms do as though algorithms aren’t written by humans.
If you listen to the machine telling you how to get out of it you only get sucked into it more, like a con artist that lulls you into trust by telling you he is conning you. The promised liberation from technology is usually just another technology that you don’t recognize as such. This is one reason why a fuller appreciation of our diverse techniques is so vital.