Distinctions That Define and Divide   /   Summer 2021   /    Notes & Comments

Opinion Fetishism

Utterances—and those who utter them—have taken on a commodity character.

Alexander Stern

Opinions by the score in the Ancient Greek agora.

“Something once expressed, however absurd, fortuitous or wrong it may be, because it has been once said, so tyrannizes the sayer as his property that he can never have done with it.”

So observed the German social theorist Theodor Adorno in his 1951 book Minima Moralia. Although he was reflecting on the transformations of individuality and interpersonal relations in the industrial society of the late 1940s, Adorno sounds like someone discussing the effects of Twitter today, particularly the way tweets are taken as immutable expressions of a person’s essential being. Thoughts tweeted in the relatively distant past are routinely exhumed to torment people who have risen to prominence. People engage in ritual apologies for innocuous tweets that offend overly delicate sensibilities. Some insufficiently prudent souls even end up losing jobs for tweets that are hardly controversial.

While all of this seems very much of our time, one of the many unhappy products of our highly mediated lives, the provenance of Adorno’s observation suggests that the distance between what we say and who we are—between ideas and identity—has been shrinking for many years. The consequence of that shrinkage is not just that it can dehumanize. It also distorts democratic discourse, turning it into a war of all against all. Without the distance between self and thought, self and utterance, we are unable to entertain, probe, or debate ideas. We are unable to change our minds or to persuade others. We are not even in a position to form our views in thoughtful, disinterested ways. But there may yet be a way out. Precisely by codifying and accelerating the collapse of the distinction between ideas and identity, Twitter might, ironically, be alerting us to the absurdity and shallowness of intellectual life as practiced on its terms.

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